visual identity of the project- logo
Logo We were thinking to use logotype as our choice of logo, it maintain the simple style that we want and also can represent our identity clear. The logo is a flower shape that combined the alphabet "P" and "W", the capital letters of our project name. The flower shape represent women. We tried to use different fonts to see which one is better. Also, the three colour represent the three "classical" Wellington element: the green represent mountains, yellow represents sun and blue represents ocean/sea. The other set of the logotype is more simple. We focus on the "W" and combined it with a bit of the "wind" sign, to represent Wellington. the "w" also can have a lot of meanings like "women", "wonderful", or "wind".